Summary
I'm a creative leader, producer & content developer with more than 10 years experience in video production & digital media, and a track record of leading innovative creative teams, growing engaged audiences, developing successful video franchises and producing fresh content. I have a particular passion for turning data & analytics into successful content strategy.
Work Experience
Known
Creative Producer; 2022 - 2024
Led creative for CNN+ paid & organic social media content leading up to and through launch
Produced paid & organic social campaign content for brands such as Audible, Netflix, Pluto & more
Created pitch decks in response to RFPs
Produced A/V spots & trailers for brands such as Universal Music Group, Audible & Food Network
Spotify
Supervising Producer: Social Media & Marketing Content; 2021 - 2022 (contract)
Led a new production team, operationalizing video workflows & setting guidance for social content across Spotify's global handles
Led @Spotify's TikTok handle, doubling the amount of followers & tripling content output
Led & produced Spotify's first event coverage at the AMAs, resulting in their most successful TikTok video ever, and garnering more than 8 million social views across all videos.
Developed and launched several successful social franchises, both internally & working with agencies
Managed the production budget, including internal & external production & media licensing
MTV International
Senior Digital Producer; 2020 - 2021
Lead creative & production of all international digital music content across digital & social platforms
Lead creative & production for @MTVEMA social handles - resulting in +5% across platforms YOY in 2020 & 2 Shorty Awards
Formulate & execute content campaign strategies for tentpoles, linear & digital series & other company priorities
Produce & write original video for digital platforms
Manage localization of content across 32 regions globally
Analyze KPI data & trends to lead overall video strategy, resulting in increased views & audience engagement
MTV
Supervising Producer: Social Content; 2019 - 2020
Led development & production of all original video content across MTV's social platforms
Created & managed a new team of writers, producers, editors, AEs & PAs
Analyzed KPI data & trends to lead overall video strategy, increasing views & audience engagement
Led the development & production of dozens of new franchises & one-off videos, garnering millions of increased views & audience interactions
Collaborated with marketing to create & sell sponsored content
Supervising Producer: Snapchat Discover; 2017 - 2019
Led MTV's daily Snapchat Discover edition creatively & strategically
Increased KPIs by an avg. of 25% year over year to as high as averaging 3 million unique views/day
Managed cross-disciplinary team across editorial, video, design & animation
Produced videos, wrote articles & oversaw reformatting for Snapchat & other digital platforms
Coordinating Producer: Snapchat Discover; 2016 - 2017
Managed day-to-day assignments for Snapchat Discover team & ensured timely delivery of all assets internally & with external partners
Produced videos & animations, including talent interviews
Wrote scripts, articles, headlines & other copy as needed
Science Channel
Development & Production Coordinator; 2014 - 2016
Took & evaluated pitches; fostered relationships with producers & agents
Conceptualized new series, specials & stunts for the network
Coordinated tracking of submissions, concepts & pilots in development
Wrote editorial briefs & gave notes on projects in development
Represented Science Channel at industry conferences & events
Discovery Studios
Development & Production Assistant; 2012-2014
Generated & developed show ideas for Discovery & outside networks
Wrote, edited & designed treatments
Produced sizzle reels
Scouted & managed talent
WTVR CBS 6
Weekend Assignment Editor; Production Assistant & Social Media + Website Manager; 2011 - 2012
Monitored, investigated & reported breaking news stories
Managed assignments & logistics for camera crews, reporters & live crews
Innovated & researched news story ideas
Updated website, mobile site & social media accounts
Ran camera & teleprompter for live news shows
Key Achievements & Awards
Shorty Award Winners:
Best Influencer & Celebrity Facebook Campaign: 2020 EMA Regional Award Pre-Show
Best use of Localization; 2020 MTV EMA
Shorty Award Bronze Winner:
Best Snapchat: 2017 VMAs Snapchat Coverage
Linear TV Greenlights
True Nightmares' - Investigation Discovery
'My Little Family' - TLC
Skills
Adobe Premiere & Creative Suite
Content Strategy
Video Production
Leadership & Management
Writing
Education
Pennsylvania State University
BA: Broadcast Journalism; Minor: Psychology